"Leadership today means making Good Business attractive and exciting."
As a brand strategist and leadership coach, my drive is to join forces with management and companies in formulating breakthrough strategies that will equally benefit customers, employees and society. Always based on (re)defining the unique DNA structure of the organization, its culture and its people.
I have been an independent advisor and leadership coach for 15 years, focussing in particular on the retail industry, business services and company start-ups. I learned the trade, working for Ahold, ABN AMRO and Unigro, holding strategy and management positions at top-10 advertising agencies and management consultancy firms, and being a partner at KPMG Vitality. I also participate in the development of new initiatives that aim to create a more social aware society.