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Life motto

Pure play lasts

Generous Minds Clients 

Bas Roelofs

Strategy & Business designer

Bas is an industrial design engineer (TUDelft 1996) with almost 25 years experience in 'aiming 'innovation processes. The first 20 years in 3 manufacturing companies (Philips, Berg toys and Thule). Since 2015 as independant support to business leaders that want to alter their existing value proposition or develop completely new ones. Whilst sourcing suppliers and setting up multiple production lines in Asia in the early 00's, Bas witnessed the concequences of limitless consumption for our planet and decided to use his experience to help buidling good businesses in stead of simply putting more 'stuff' in the world. Bas is trainer for Circo and has joined forces with Generous minds since jan 2021.

Client experience 

Philips, Star-SHL, Masevon group, Accell, Pon.bike, SV group, Thule group, Brink Group, Circo, Stoov, Moog,