As a young founder of the digital ad agency Tribal DDB in the nineties, I guided companies like Volkswagen, McDonalds, Philips, Bavaria, Achmea, etc. into their first online adventures.

Learned brand strategy, creative strategy and brand activation to apply it to the ever evolving internet technology.  After leaving the company for a long sabbatical and working as a freelance creative, in 2008 I decided to use my skills for good and co-founded Nobla (currently the Karma Brothers) and have been working for many different NGO’s, social enterprises and sustainable companies ever since. 

Initiated projects myself to make the world a better place: initiated the crowd butch project K[ ]E 7951 in 2012 to raise meat consumption awareness, became a beekeeper and created CleanupTogether, a digital platform to mapping beach cleanups worldwide and reward their volunteers.

Founded Elk Gooisch Matras Komt Van Pas in Bussum to collect and give away free furniture and clothing to refugees.  Having worked on brand campaigns for so many companies and organisations I’m used asking questions, curious about almost everything. I am a blockchain enthousiast, I

love long distance hiking and hate narrow minded people. By connecting people, ideas and tech I try to make the world a better place.