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Denise Krul

Headhunter voor impact-gedreven organisaties

What I do

I help organizations find the right person who best fits the organizational phase and the challenges that come with it. I look for the candidate with the X-factor. I will always go the extra mile

About me

With 15 years of experience as an entrepreneur in the textile and fashion industry (FRESH! Collection), I know firsthand what it means to build and grow a business. The successes were rewarding, but the challenges taught me the most. These lessons have made me a valuable sparring partner for entrepreneurs navigating the complexities of different growth phases.

I am both critical and compassionate—because leading an organization through all kinds of weather to its next destination is no small feat. Entrepreneurs are the backbone of our economy, and they deserve to be supported and valued. That’s why I’m committed to helping them tackle their biggest challenges.

I bring a unique combination of qualities: logic and creativity, sharp business acumen with a warm heart, the ability to listen deeply and speak with impact. I balance numbers with storytelling, strategy with execution, and long-term vision with practical solutions. Those who know me describe me as authentic, creative, bold yet warm—a go-getter with a "Can Do" mentality. Simply put: ask Denise, and it will be done.

My promises: energy, a critical eye and a good dose of humor.

How I help customers

Through my own experiences as an entrepreneur, I know what kind of people are needed in the different growth phases. I look for the top performer from the market who best fits the organization in the phase it is in. In doing so, I always look beyond what the organization thinks is necessary

Number of deliverables

- Clarity about what the company/entrepreneur stands for
- Clarity about what is needed for the course and the next step
- A good picture of what and who is needed for this
- The right person with the right leadership that fits the development phase of this company

Sample customers

Nextkidney, Parkinson NL, Triodos, UTZ, Epyon, De Onderlingen, Barry Callebaut, Hersenstichting, Hartstichting, Steunfonds Laatste Wil

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