Fer Kitzen
CRM expert, Business Intelligence Manager
What I do
I help companies prepare for efficient growth by integrating a CRM system to enable data-driven working and decision-making
About me
Throughout my career, I have strategically developed a strong commercial profile—one that goes beyond working in silos to ensure seamless alignment between an organization and its customers’ needs. Rather than specializing in a single area, I’ve intentionally built a "full-package" skill set, equipping myself to lead a commercial department effectively.
My expertise spans multiple disciplines, allowing me to drive both strategy and execution:
• (Digital) Marketing – Leveraging data-driven strategies to maximize impact
• Growth Mindset – Continuously seeking opportunities for innovation and improvement
• Sales & Sales Operations – Optimizing processes for efficiency and scalability
• CRM & Business Insights – Turning data into actionable strategies
• Commercial Strategy – Aligning business goals with market dynamics
• Behavioral Psychology – Understanding customer behavior to enhance engagement
• Leadership – Building and empowering high-performing teams
With this diverse skill set, I bring a holistic approach to commercial success, ensuring businesses not only grow but thrive.
How I help customers
I help entrepreneurs who want to base their decisions on data instead of gut feeling and who need to improve their scalability through automation and stimulating growth by integrating the right CRM system and training the team on how to use it effectively.
Number of deliverables
- CRM system that functions as a single source of truth
- One source of data for strategic decision-making
- Automation to save time
- You are able to use your CRM system effectively and autonomously
Sample customers
TMI, Valor, Mavim, Croan Consult, Meltwater, Growth Tribe