I discovered the internet in a library in 1993 and, after completing my thesis at DDB Tribal, founded DDB Amsterdam, where I eventually led a team of 23 people for brands like McDonald's, Volkswagen, Achmea, Bavaria, and Philips. We won 12 awards, including a Cannes Cyber Lion. In 2004, I sold the agency to travel with my family. A quote that changed my mind—"I always wondered why somebody didn't do something; then I realized I am somebody"—led me to found The Karma Brothers for sustainable brands. Later, I built CleanUpTogether (a litter-awareness app) and a local furniture donation initiative for Syrian refugees, started a crowdbutching project K( )E 7951, and for a time cared for over a hundred thousand bees.

I have been part of Generous Minds since 2015. I choose a low-impact lifestyle and eat primarily vegetarian. Former Certified StoryBrand Guide; lifelong learner in blockchain & AI. I also run DKKV — Daar Komen Klanten Van, a boutique conversion/growth agency. I give workshops to teams and individuals on efficient and effective AI use. My goal is to help teams build a healthy relationship with AI: clear and effective prompts and agents for better results, ethical safeguards, and energy-conscious workflows.