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Raoul Kuiper
Creative brand strategist & marketing specialist
What I do
I help entrepreneurs with a clear brand story and grow their business using a simple and effective marketing approach and smart use of AI
About me
In 1993, I discovered 'the internet' during my internship at DDB Worldwide and right after my thesis about it, I founded TRIBAL DDB AMSTERDAM. As creative director, I eventually led a team of 23 people, creating online activation strategies for clients such as McDonalds, Volkswagen, Achmea, Bavaria and Philips. Received 12 creative awards. Most proud of the CANNES CYBERLION.
In 2004, I sold TRIBAL to travel the world with my wife and daughter. Did more than 120 dives of which THE BLUE HOLE was the best and getting my cave diving certificate the scariest.
This quote changed my life: "I ALWAYS WONDERED WHY SOMEBODY DIDN'T DO SOMETHING ABOUT THAT, THEN I REALIZED I AM SOMEBODY". Started NOBLA ADVERTISING, a brand activation agency for sustainable brands.
Solo hiked up and down the Netherlands six times while wild camping. Recently completed hiking from Maastricht to Nice, 2300 km along the GR5.
Left Nobla to build CLEANUPTOGETHER, a platform to raise awareness about litter and organize beach cleanups. During this time, I also founded ELK GOOISCH MATRAS KOMT VAN PAS, a foundation collecting furniture and goods for the many Syrian refugees in our country.
Joined GENEROUS MINDS in 2015 to help social enterprises grow.
My commitment to sustainability shows in daily choices: traded my BMW convertible for trains and shared e-scooters. Bought three cows from a farmer to 'crowdbutch' project K( )E7951. Why? Look a cow in the eye and you'll eat less meat. Made a short documentary about it. Now predominantly vegetarian.
Locally founded 'ELK GOOISCH MATRAS KOMT VAN PAS', an initiative to collect furniture for Syrian refugees and help them develop skills and find jobs. Also became a beekeeper, caretaker of 100,000 bees. I pick up cigarette butts that my friends keep throwing away and try to prevent my kids from buying cheap stuff. My friends call me ‘GroenLinks lul ' - a nickname I wear with pride.
After my time with the Karmabrothers, an advertising agency for sustainable brands, I was a Certified Storybrand Guide for 3 years to help companies to clarify their brand message. Both blockchain technology and AI developments fascinate me enormously. Every day I try to learn new things about AI. Whether they are smart tools or even better prompts.
Besides my work at Generous Minds, I now run a small agency specialized in conversion optimization: DKKV, Daar Komen Klanten Van.
How I help customers
If you want to launch a brand or are struggling with growing your existing portfolio, I help you develop your brand story, sales funnels, website, and campaigns. I translate your mission and vision into concrete marketing that leads to better conversion and more leads.
Number of deliverables
- Brand marketing sessions
- A clear brand story (concrete in examples wireframes for your website)
- Creation of online campaigns, sales funnels, email campaigns, lead generators, etc.
- Advice on AI usage
Sample customers
Hollandse Hoogtes, Thuis met Anne, Studentpool, DeRelatieCoach.nl,
Valor, Cultura Nederland, TMI Academy, Hacked_by, Studio JUX, De Stressontknoping, Invisible Foods, Make'm, Route-ine, Mpowerment, Oyster Heaven