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Amal El Basrhiri

Finance, Operations & Transformation advisor
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The world is changed by your example, not by your opinion - Paulo Coelho

What I do

As a Finance & Operations, transformation, and project interim manager and trusted advisor, I help mission-driven organizations bring structure to complexity, so they are ready for sustainable growth.

About me

With over fifteen years of experience, I help mission-driven SMEs and scale-ups transform financial and operational complexity into sustainable growth.

As an interim Finance & Operations manager, transformation and project manager, and trusted advisor, I connect strategy with execution. I bring structure to processes, governance, and information provision, and translate financial data into clear decisions. In doing so, I combine strategic insight with a practical and people-oriented approach.

My experience includes organizational development, restructurings, ERP implementations, process optimization, digitalization, and building Finance & Operations functions. I have worked for organizations such as FieldFactors, Ramzy Group, World Benchmarking Alliance, Access to Medicine Foundation, Access to Seeds Foundation, Protiviti, Pathé Theatres, and Deloitte.

My personal and professional development is characterized by curiosity, perseverance, and a willingness to step outside my comfort zone. As the first in my family to graduate from university, and drawing on my bicultural background, I developed a strong commitment to equal opportunities and inclusive, sustainable progress. My goal is to structure organizations so that they can grow healthily, increase their impact, and create lasting value for people, society, and future generations. I believe that the greatest impact is created when complementary expertise and perspectives come together around a shared mission. That is exactly what I find in Generous Minds: a collective where I can contribute to impactful organizations, while simultaneously learning from and collaborating with other Minds.

How I help customers

I connect finance, technology, operations, and people so that strategy becomes truly actionable. I do this by optimizing processes, setting up Shared Service Centers, and strengthening reporting and governance. During transformations such as ERP implementations and restructurings, I ensure people remain engaged, including through coaching and leadership development. In this way, I help organizations improve their margins, cash flow, and operational health.

Number of deliverables

- Setting up a Shared Service Center
- Financial reporting and governance structure
- Multi-year strategy and business plan
- Guidance on ERP implementation and process optimization
- Coaching and leadership development for teams

Sample customers

Access to Seeds Foundation, World Benchmarking Alliance, Ramzy Group, FieldFactors

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