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Arjen Kroder
Studio Director / Partner TodayTomorrow
What I do
I guide companies to develop human digital products for the health of tomorrow.
About me
Graduated in marketing communications, I soon discovered that my real interest lies in the field of digital projects. With a lot of experience in the digital agency world, I joined TodayTomorrow as a partner. It is no coincidence that we have embraced the health direction as an agency. I share my personal passion for sports and health with many of my colleagues. As a person, you want to stay close to your own values. And that has worked out very well.
Health and digital products do not automatically go well together. As an agency, we believe that healthy technology is the future. By staying away from dark patterns and addictive techniques, you can really add value for users and support them in achieving the highest possible quality of life.
Making an impact seems to have become a bit of a buzz word. Yet this is exactly what Generous Minds does. We share the same urge to collaborate with companies and organizations that add something to this world. This shared DNA makes our collaboration even stronger.
As TodayTomorrow, we collaborate with organizations that really want to contribute. From Cue2Walk, which supports people with Parkinson's with smart technology, to the Royal Dutch Cycling Union, which wants to support amateur athletes by practicing sports in a healthy and responsible way. In addition to our clients, we work together in a number of European Consortia, at the intersection of scientific research and design-driven digital solutions aimed at improving the quality of life.
We combine lean startup thinking with a healthy dose of (Dutch Rotterdams) pragmatism, so that we can always act quickly. We collect user insights, design concepts, websites and build digital products, ready for launch. TodayTomorrow stands for human technology - for the health of tomorrow.
How I help customers
TodayTomorrow is an independent design & tech studio offering a wide range of digital product development services in 3 specific phases: define, design, develop.
Number of deliverables
- Define: brand strategy, start-up strategy, product strategy
- Design: digital design, branding, prototyping
- Develop: app/web apps, platforms, dashboards
Sample customers
Cue2Walk, Koninklijke Nederlandse Wielerunie, Nextkidney