
Joost Verheijen
Business development, finance expert & interim project manager

What I do
I support entrepreneurs and organizations in developing their business, refining their investment proposition and financing strategy, and realizing their ambitions.
About me
I combine 23 years of experience at Rabobank with 10 years of experience as an independent advisor and interim manager. My background is primarily in Food & Agribusiness, where I worked with entrepreneurs for many years. I am strategic as well as hands-on, ask the right questions, and get energy from connecting people and interests to achieve results together.
My preference lies with sustainable Food & Agribusiness and the energy transition. I primarily add value during the prototyping, market entry, growth, and scaling phases.
Since 2018, I have been a steward-owner of Generous Minds.
How I help customers
I help entrepreneurs take their next step with a strong business plan, investment proposition, financing strategy, or decisive project management that ensures structure, progress, and connection.
Number of deliverables
- A clear and convincing business plan
- A strong investment proposition
- An appropriate financing strategy
- A successfully managed project
Sample customers
Rijk Zwaan, Koppert Biological Systems, Nature’s Pride, Energie Samen, Milieu Centraal, Stichting EKO-Keurmerk, Bodemzicht, Dakdokters
