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Liesbeth Gouwens

Trusted Advisor, Ondernemer en Coach
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Als je blijft doen wat je deed, krijg je wat je kreeg

What I do

Ik ben gespecialiseerd in algemeen management, bedrijfsstrategie, budgetten, financiering & fondsenwerving, individuele coaching en stakeholdermanagement.

About me

I love building (and growing) businesses and making an impact—truly making a difference for people.

After studying business administration, I spent 19 years in the maritime industry as a finance professional, working in banking, interim management, M&A advisory, and structuring debt & equity. I worked at a bank and later as a partner in a corporate finance boutique.

Then, I made a conscious decision to transition to impact-driven startups and scale-ups in the food industry. I have a deep love for food and cooking, and I wanted to create more impact. More than that, I wanted to be actively involved in building a company from the ground up—turning something small into a meaningful, future-proof business. Over the past years, I’ve had the opportunity to do just that at BitesWeLove. I still enjoy that journey and am now eager to support multiple companies in their growth.

In recent years, I’ve also immersed myself in personal development and collaboration—key ingredients for a company’s success. This new passion and knowledge are now an integral part of my work.

My strength lies in quickly understanding what’s going on, discussing it openly, bringing structure, looking at it from multiple angles, adding vision, and shaping a plan. I excel at connecting different stakeholders, financials, processes, and human behavior. I enjoy brainstorming, shaping a strategy, and staying involved to support individuals and teams in putting it into action.

I’d love to be involved in growth and transformation projects within companies. I get especially excited about food and the food chain, impact-driven ventures, and scale-ups. And if there’s an opportunity to learn from experts in team development, even better!

How I help customers

Ik doorgrond complexe situaties en ontwikkel strategieën om verder te gaan. Ik zorg voor duidelijkheid en structuur.

Mijn aanpak voor het bouwen van bedrijven start met cruciale inzichten en het concurrentievoordeel. Ik gebruik data (markt/verkoop/product), feedbacklussen om te valideren en innoveren, en bouw blokkengewijze budgetten.

Number of deliverables

- Bedrijfsplan; Idee; Verhaallijn; Kerninzichten & Bedrijfsmodel
- Informatie- memorandum/ Term sheets &
- Documentatie voor eigen vermogen & vreemd vermogen/
- Aandeelhouders-overeenkomsten/ Stakeholder-management & governance
- Teamsamenstelling, coaching van management en/of team
- Budgetten, bouwstenen, structuren,
- Rapportagecycli, kasstroomprognoses
- Nieuwe productontwikkeling; Hoe te structureren/ proces/ data/ inzichten/ feedbacklussen

Sample customers

Willem&Drees, BitesWeLove, Impact Hub

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