Since 1984, Globrands—the naming, brand storytelling, and verbal brand identity consultancy I lead—has been helping companies and organizations in transition. We go beyond just creating names; we craft the foundation for powerful brands that turn ambitious plans into reality. A distinctive name that meets all criteria is more than just a label—it’s the starting point for building the strong, future-proof brand our clients envision.

My role is to guide companies and organizations in continuous innovation, shaping the groundwork for new brands. Over the years, our expertise has expanded to include concept and proposition development, brand portfolio structuring, name system design, brand strategy, and brand-oriented guidelines. In an ever-changing world, brands must remain relevant by staying true to their essence while seizing new opportunities through visionary brand and sub-brand development.