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Rogier de Groot
Commercial and financial strategist

Don't look back on what could have been, but forward to what you can do now.
What I do
I help impact founders realize their growth and fundraising with a strong investor story, a validated commercial strategy, and a sound financial model.
About me
I am Rogier de Groot, based in Amsterdam. Sustainability runs like a common thread through my life. At TU Delft, I focused on the energy transition, and for over twelve years, I have been working on innovation and impact. I started as a strategy consultant, then helped grow an impact start-up hands-on, and worked as an Impact Investment Manager at DOEN Ventures, where I invested in early-stage impact companies. As a result, I understand both sides of the table: that of the founder and that of the investor.
As an investor and advisor, I have worked with many impact start-ups, ranging from circular businesses to energy start-ups. I saw how big the difference is between a good idea and a company ready to grow. That difference often lies in a clear narrative, a sharp commercial choice, and figures that convince. That is what I help with.
For me, nature is a place to reflect and have good conversations. At the same time, I see how our way of life is putting it under pressure. It is five minutes to midnight, but there is still time to make our systems more nature- and people-friendly, if we take action now.
I am happy to be part of Generous Minds because I find it powerful that impact-driven companies gain access to a network of experienced experts at a fair price, as well as access to a large network of international impact financiers. I prefer working with companies that can transform entire sectors. Let's join forces and take action now.
How I help customers
I translate your strategy into clear numbers, so you can enter the conversation with investors with confidence. Together, we refine your story and pitch so you are well-prepared for your raise. We also test your commercial approach, ensuring your growth is based on facts rather than assumptions.
Number of deliverables
- Financieel model en businesscase
- Investor-ready storyline en pitch
- Fundraisestrategie en planning
- Go-to-market strategie en pricing
Sample customers
URC, Oscar Circulair, Sympower, LeydenJar, iWell, EST-Floattech, Crowdbuilding
