In early July 2024, Karina Peña, CEO of FieldFactors, contacted us after being referred to Generous Minds by RVO. The mail and intake documents were picked up by Petra Benes , who emphasized that this is a unique, impactful enterprise that we should explore.

From the intake documents it became clear that FieldFactors needed capital for large-scale expansion due to their technological breakthrough and growing customer base. This would allow them to expand both nationally and internationally to key markets such as Mexico, where they started their first projects with AB InBev. In addition, there are multiple growth opportunities in the United States, Latin America and Asia .

Watch the video below to learn more about FieldFactors' solution.

After Jos van der Meulen and Ronald Beuk met the founding team, it immediately became clear that this was an exceptional opportunity for both parties.

FieldFactors and our Generous Money team started preparing for a €1,65M growth capital funding round early September. This approach would position FieldFactors for accelerated growth and impact.

The Minds Involved, Jurek Hryniuk , Brian Kwakman and Ronald Beuk finally pressed the button of the 'Generous Money funding machine'. Hereby bringing the FieldFactors proposition to the attention of our Generous Money network, of which we knew that the FieldFactors case fits their investment criteria. We reached out to 135 investment funds worldwide and we were excited about what was to come!

Like all financings, despite the great interest, it was exciting whether we would be able to complete the puzzle within the desired timeline. As a testament to both the strength of the business case and the efficiency of the Generous Minds investor network and Integrated Capital approach, our preparation resulted in strong investor interest. This led to 40 pitches, 20 investors interested in the current round and 20 investors interested in future rounds.

Initially, the Water Innovation Fund stepped in with an investment, adding credibility within the water innovation ecosystem. Shortly after, water-focused impact investor Connect the Drops followed. Great news for all of us!

Our partner and steward-owner Paul Passenier of INC.LEGAL was consulted to draft the legal documents which were also used as lead investor terms to align new investors into the round.

This first financing intervention proved to be the catalyst for a larger success. The trust of Connect de Drops as a respected water innovation investor, helped to ensure that the additional investors, with whom we had been in discussions since our early outreach, were also enthusiastic about the financing round.

The final financing consortium represents a carefully orchestrated mix of strategic investors, each with unique value beyond capital.

The €1.65M round was structured to provide both operational stability and strategic market access:

• Connect the Drops led the round, demonstrating their confidence in FieldFactors' technology and market potential.

• The investment of the Water Innovation Fund added credibility within the water innovation ecosystem.

• Strategic geographic expansion was supported by Amplifica Capital 's investment, leveraging their female led investment approach and Mexican market connections to facilitate FieldFactors' continued growth in Latin America.

• Tailwind 's investment provides critical access to the US market and their extensive business network, positioning FieldFactors for North American expansion.

• A particularly significant component came from Vanzal Limited, the investment vehicle of experienced entrepreneur and steward-owner of Generous Minds, Paul Vanhauw .

“FieldFactors became relevant for Connect the Drops thanks to our warm relationship with Generous Minds: because Generous Minds knows our investment profile well, the match with FieldFactors was immediately clear”.

– Jan Otto Ooms, founder of Connect the Drops. Looking back from the introduction early July 2024 to the successful financing about 6 months later, we realize again that great things happen when we work together with like-minded, impact-oriented and resilient entrepreneurs like FieldFactors who put their full trust in the Generous Minds support.

Now that the growth capital is secured, the FieldFactors and Generous Minds team will build in 'valuable slowness' by making a deep dive using the Generous Minds Covesment Method. With this we determine together where possible Minds support is needed to de-risk challenges and seize opportunities in FieldFactors' next growth phase.

The successful financing round positions FieldFactors for rapid scale-up across multiple markets. The funds will be used strategically to expand the team and enhance the BlueBloqs solution for global adoption. With its proven technology, strong market validation and strategic investors, FieldFactors is well positioned to capture the growing demand for sustainable water management solutions.

The company’s expansion strategy focuses on markets where water scarcity coincides with supportive regulations for innovative solutions. Their established presence in Europe provides a solid foundation, while new partnerships facilitate access to fast-growing markets in Asia, Latin America and North America. Each market entry is supported by investors who bring local expertise and networks.

As cities worldwide grapple with increasing water stress, FieldFactors’ technology offers a scalable solution that turns environmental challenges into economic opportunities. “FieldFactors is an example of the type of company we at Generous Minds are proud to support: a company that combines a strong commercial business model with a meaningful contribution to solving one of the world’s most pressing challenges. During the funding process, the team demonstrated their resilience and determination to realize their vision. Combined with their unique solution, FieldFactors will therefore be a major global player in tackling water scarcity.”

— Ronald Beuk, Initiator Generous Minds.

The partnership between FieldFactors and Generous Minds demonstrates how strategic and operational support can help visionary entrepreneurs navigate critical growth phases while staying focused on their core mission. We look forward to FieldFactors’ next steps and impact!