We're a diverse collective of experts helping purpose-driven entrepreneurs



We are a divers collective of experts helping purpose-driven entrepreneurs. We each have (had) our own company and want to help others succeed in theirs. Sharing the same values from different backgrounds and specialities. We are all-in for impact.


 Our Minds master every business discipline. From finance and (digital) marketing to innovation and branding.  From making your products circular to building a community. And scaling your local business to new (international) markets. 


Most of our experts are co-owners of our Generous Minds cooperative. And in this co-owning role steering and developing Generous Minds step by step into an world wide impact making movement.


Have a look at our Minds’ profiles


Aart van den Bos

International Business Builder, PoGb

Adventurous entrepreneur; opportunity detector & all round good guy. Unites, connects, teaches, explores, challenge others and build bridges.


Anneke Wieling

Financial & Process Expert / PoGB

From business plan to ERP system, finance, process consultant or organizational change, Love it!


Heleen Ririassa

Strategic MarComs-PR Interim Manager / PoGb

As a MarComs-PR professional, I have worked for over 20 years in key Interim Management roles with many multi-disciplinary and international teams.


Jeroen Slappendel

Brand strategist and innovator-on-a-mission

Brand warrior and innovation addict. Loves fascilitating workshops that ignite change. Doesn't shy away from writing a brand story with a heart


Joost Verheijen

Coach, Interim- and projectmanagement


Loïc Badohoun

Investment manager


Michael Pieneman



Murray Gray

Business strategist

While allergic to labels, the best term to describe me is a strategist.


Petra Benes

International growth specialist / PoGB

I help internationalize the social enterprise. Scaling impact from local to global.


Ronald Lewerissa

Designer of a preferable future / PoGb

I’m a designer of a preferable future. I develop products that make a difference for people, planet and profit. From the first ideas to the nitty gritty details.


Alexandre Ayoub

Emerging markets researcher


Arjen van Dijkhuizen

Communications strategist / PoGB

I advise and coach entrepreneurs. The basis for the work with other people is mutual trust. From there the magic happens.


Jacco de Haan

Product designer and packaging specialist

All-round industrial designer, passionate about making great ideas come to life in the physical world. Achieving this in the best way possible for the client and the world we live in.


Jeske Ruigrok

Impact strategist


Jop Blom

Passionate accelerator & connecter / your ideal allround global PoGB.

Serial sustainable entrepreneur on a mission to empower sustainable entrepreneurship beyond borders. Passionate accelerator & connector for positive impact in the world.


Maarten Broekman

Business coach | impact investor | PoGb

Helps impact-oriented businesses and their owners to start and scale. Focus on improving healthcare and civil society. Loves to challenge – and support when necessary.


Michelle Chakkalackal

Impact strategist

I help companies lead systemic change. I work with you to align your impact + business models, leadership, and teams to deliver results.


Njord Pattiasina

Business development


Raoul Kuiper

Creative brand strategist / Certified Storybrand Guide

Let me help you to clarify your brand message and grow your business with a simple and effective marketing approach.


Sabine Beuk

Commercial Expert - Marketing & Sales


Anna Dia Adriani

People & Operational Leader / PoGb

An organisational coach & generalist: I help organisations reach their goals by aligning their people, processes and strategy


Bas Roelofs

Strategy & Business designer

Creative and entrepreneurial marketing and innovation expert. Proven ability to translate stakeholder needs into sparkling brands,products & services


Jean - Pierre Houtkoop

Subsidy advisor

Subsidies and Grants
Experienced in subsidies and grants for technical and circular innovation, energy and environment.


Jeunnesse Daflaar

Business strategist

I help entrepreneurs grow their business by helping them make financial & strategic decisions.


Jules Bernaerts

Creative Business Strategist & Corporate Finance Specialist

Loves to sharpen your business plan, get your pitch deck and financials straight and your good business funded. Expect tough love and honest feedback.


Marcel den Hollander

Industrial designer


Mike Dijkstra

Naming and brand strategist


Pablo Groglopo

Circular Design Strategist

I am a Design Strategist focusing on Circular Products and Services. 
Using Design Thinking to bring creativity and empathy into System Level Change strategies allowing Sustainable Business Models for a flourishing society


Ronald Beuk

Passionate connector, / Producer of Generous Money

Warrior & connector on a worldwide mission for lasting impact


Scato van Opstall

Brand strategist and copywriter

A mind is like a parachute, it doesn't work until it's open